MY BLOGGING: How to Increase earning through website/blogs

By: Unknown on 14:00

1. AdSense - of course this is the most obvious and easy to set up way to convert visitors into money straight away. Depending on your niche (and visitors of course), your monthly check will be with a significantly different amount. Usually if you receive good money for your current visitors, sooner or later Google might invade your niche and make sure they convert directly those customers and not through your website. Observing the last algorithm updates regarding money keywords, in my opinion, Google tries to pull up the big user generated websites (forums, reviews, Q&A) on top of the SERPs and commercial websites on the bottom, leading to better conversion of the SERPs ads. This is one of the reasons why your website cannot rely solely on that and you should not be totally dependent on Google.
Setting up an Adsense account is a pretty straight-forward job and is relatively easy. Here are some more tips on how embed your adds to perform better.

2. Generate Leads - Depending on your niche you may try to generate leads. For example at My Moving Reviews we are in the moving business and we offer moving quotes and we connect customers with companies. You can contact the companies that will perform the service in a desired area or field of expertise and charge a fee per lead.
Contact several companies in the industry and ask them if they are interested in leads. Make sure you find the right person to contact. You will get a few companies to start with and slowly expand your partners by adding more companies and spread on a wider area. There is some manual work involved in the process of finding companies that are willing to buy your leads, but if you generate a good number of quality ones, it will not be a hard one to do. You may also try sending them some free samples for them to try to convert them and see the benefit.

3. Direct advertising on your website - Depending on the type of website you are operating, you may be able to sell direct advertising space on your website. This may be a sponsored profile page (as we currently do on your state pages), might be an expanded profile with more features as the regular one, or as a sponsored result in your websites’ search results. That way you’ll directly deal with the end companies that are interested to advertise and cut the middle man. This is better for the companies that advertise and even better for you, because you get to be independent.
You can easily start selling ads by creating a page explaining the types of ads you offer as well as the benefits to the companies that are willing to buy them. Also give them options (or plans) for them to choose from. Then promote that page on the other pages of your website to make it easier for the visitors to see it. If you want to boost your sales a little more, you can run an Adwords campaign or a Facebook ad to promote it.

4. Advertise connected businesses from different niche businesses - This is an interesting way to raise some additional money for your startup by advertising other connected businesses. For example if you are running a complaints/review website, you might want to offer attorney services to the unhappy customers. This way you will have very targeted ads with a high conversion rate. Another example will be to send special offers of storage companies to all your visitors that are about to move. Deepening on your niche, you might find connected businesses to advertise.
In order to do that you should reach to a selected list of companies by email or phone. As this strongly depends on your website niche, the list will vary a lot.

5. Convert the registered users - This is another way of connecting different businesses. For example if your website connects customers with businesses, you might want to get the best out of both audiences. As I mentioned previously how to do that with the visitor, you might want to do a similar thing with the registered business too. You already know a lot about your registered users and you can easily tie the specific ads or offers to their interests and needs. In the moving industry for example if you have a registered moving company, you can advertise upcoming moving & storage conferences or moving supplies in bulk. You can also send the registered users monthly newsletters with promotions and deals. Please do not spam your users. Mix the newsletter with valuable information like updates and your newest blog posts with the ads.

6. Convert the converted visitors - Once you receive that lead, you shouldn’t stop there. Find out a way to offer relevant information, deals or suggestions for the user once he has converted your main goal. Think of secondary conversion goals. Become an affiliate for a connected business and display the links on your thank you page. This way you will also be safe if you are concerned about Google punishing websites with affiliate links, as bots won’t be able to crawl them.
Nowadays it is relatively easy to enter the affiliate business and start earning commissions. Creating an account on websites like Commission Junction takes minutes and you have access to thousands of offers and deals you can display on your website.

7. Partner with companies in a connected niche - You can redistribute leads or advertising space by partnering with other websites in a connected niche. For example in the moving industry, there is a partnership opportunity with websites that offers storage (or car moving or home renovation). Create a section in your website of that partner and create a moving section in your partner's website. This way both of you will take advantage of each other's traffic and benefit from it.
Start searching for companies in those niches online. Contact them via email or phone and start the conversation. Make sure you choose websites with a similar traffic/metrics to your website so it will be a win-win partnership. Usually the big players will not be interested, but finding similar sized companies in a connected industry and contacting them will work better. Again, make sure you are speaking with the decision maker behind the website you are targeting.

8. Donations – If you offer a really great (trully exceptional) service, depending on your area of operation, you might ask your audience to donate for the future development of the website. This is not an easy task and it doesn’t work with many online services, but if you’re in the right area, this is a great opportunity to explore.
You can easily accept donations via PayPal or use a paid online fundraising service to handle that like GivingFuel or Qgiv (I haven't used these two particular services yet).

9. Conversion optimization – This is HUGE. Whether you’re already exploiting one or all of these revenue sources, there is always room to improve. Use your analytics data and conversion reports to see what else could be done to increase the conversion rate, based on the number of visitors you currently receive. Sometimes the solution could be very simple and you might have missed it. Change the design, play with colors, position and navigation, make a mobile version of your site. Experiment, experiment, experiment. See Google's countless experiments and Facebook's design changes every year.

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