Google AdSense has an interesting way of going about paying its content creators.
If you haven’t generated $100 or more in ad revenue during a given
month, your earnings roll over to the next month and no payment will be
made. Often, you may not see a check for three or four months, depending
on your viewer counts and click-through rate.
Earning money through ads can be a long-term investment of your time,
but with every video comes another avenue of revenue. Simply put, the
more good content you create — the better your chances of generating
significant traffic.
After a few weeks of making 2-20 cents per day, things can look
mighty bleak. Trust me, if you stick to your guns and strive to make the
best videos you can, the profits will follow. You never know when one
of your videos will suddenly catch on and become the next big thing.
Chris Crocker, famous for doing his “
Leave Britney Alone 
”
video, had been making content on YouTube for over a year prior to his
one big hit that put his account over the top. The same could be said
for just about any “YouTube celebrity” out there. Not everyone hits a
grand slam on the first swing.
Practice Smart Pre-Roll Ad Placement
Pre-roll
ads are described as TrueView in-stream ads by YouTube. These ads play
before your videos. While they offer a great per-view payment, they may
also be hindering your ability to attract new subscribers to your
channel.
Simply put, no one likes sitting through a 30 second advertisement to
watch a one-minute video. Use these ads on long videos that last
fifteen minutes or more, or on content that is absolutely exclusive to
your channel and can’t be found anywhere else.
For example, if you’re the only person with a video up about how to
add a watermark to a video using Final Cut Pro X, then that video serves
a needed purpose for the viewer and they may be more inclined to sit
through the advertisement to get the information.
You still receive income from Overlay in-video ads, which appear as
lower-third advertisements over your video for a brief time. I’ve
personally had better luck sticking to just these ads than using both
the Overlay and TrueView options.
If you wouldn’t want to sit through it, neither would your potential viewer.
Keep a Close Eye on Terms and Conditions
Terms and conditions are important to YouTube Partners and anyone
else that earns money from their channel. These terms set the standard
for what you can (and can’t) get away with in your videos if you expect
Google to send you an AdSense check at the end of the month.
Often, these changes are minor and don’t really impact you directly.
Sometimes though, these changes can mean being able to display your own
ads in your videos or not. Either way, you risk losing all of your
revenue (and your videos) if you fail to read the fine print before
posting.
Are you allowed to sell your own ads in addition to YouTube
monetization? Can these ads be tied to the content, or do they have to
be still images? How long can these images be on screen in a given
video? All of these questions can be answered in the terms and
conditions.
As an additional resource, you might want to download the
official YouTube Playbook,
a step-by-step guide of best practices and tips to help you build your
audience without breaking terms and conditions to do so.
Be Honest
Every monetized video comes with a small survey that you’re asked to
fill out. This helps Google determine if your video contains anything
that may be subject to copyright. Music playing in the background, video
game images, screenshots of programs and art that you didn’t make, and
considerations need to be documented before you hit that monetize
button. If you answer dishonestly, you could have your video removed
from YouTube and risk losing your ability to monetize your channel
entirely.
Also, if you do use someone else’s work as part of your video (even
with permission) you should consider giving them a link in your video’s
description or offering an annotation somewhere in your video that sends
viewers to the other channel. This could pay off for you in a big way
as that person returns the favor and sends their viewers your way. Karma
has a strange way of making everyone’s life a little better in the tech
world.
The First 10 Seconds are Critical
In many cases, your views don’t count unless your audience watches
your video at least most of the way through. Ads don’t always appear at
the exact beginning of your videos, either. In fact, many of the overlay
ads happen at some point near the middle. In order to get credit for
the impression, you’ll want to pay attention to how you tease your video
at the very beginning.
Take a few seconds to tell viewers what they can expect later in the
video. At the very least, start each video with a compelling pull that
catches viewer’s attention and makes them want to keep watching.
The best examples of this I’ve seen can be found on professional
podcasts. You’ll notice that they record a brief intro giving hints to
the three or four biggest (or most interesting) points made throughout
the remainder of the show. This is all done in the first 5-10 seconds,
with no delay between the start and the tease.
For Example:
“Hey there YouTube, I’m Matt Ryan AKA the Frugal Geek and I can’t
wait until Friday. Friday is when I get to switch on my new solar panel
array.”
Could be changed to…
“Hey there YouTube, I’m Matt Ryan and today I’m going to show you how to save money on electricity.”
The hook has to be there at the very beginning, and it needs to
instantly relay what the viewer will get out of the rest of the video.
Even if you do a silly vlog, make the first 5-10 seconds as interesting
and informative as possible.
SOURCE:-
LOKERGENOME
